- Instagram feed images can be anything from 4:5 portrait to 1.91:1 landscape; taller images go to Stories or Reels.
- Full-screen formats (Stories, Reels, TikTok, Shorts) all recommend vertical 9:16.
- Pinterest recommends 2:3 at 1000 x 1500 px; Google Business Profile recommends 720 x 720 px.
- YouTube now recommends 3840 x 2160 px thumbnails, and Shorts run up to 3 minutes in square or vertical.
- Keep text and logos in the center: apps cover the edges of vertical video and crop covers differently per device.
Every network crops, resizes and compresses what you upload. If your image is the wrong shape, the network decides what gets cut, and that is often your headline or your logo. Below are the sizes the networks publish themselves, with a link to each source.
Last checked against official help pages: October 29, 2026.
We only list numbers found on official platform pages. Where a network gives only a ratio, you see only the ratio; placements without an official number are left out. Specs change without notice, so check the linked page before a big campaign.
Instagram gives a supported range for feed images, not one fixed size. Taller images belong in Stories or Reels.
| Placement | Recommended size / aspect ratio | Notes |
|---|---|---|
| Feed image (portrait, square, landscape) | Aspect ratio within 4:5 to 1.91:1 | Width 320 to 1440 px (smaller images are scaled up, larger scaled down). JPEG, up to 8 MB, sRGB. |
| Carousel | Same as feed images, per item | Up to 20 images, videos or a mix. Reels cannot be carousel items. |
| Story image | 9:16 recommended | JPEG, up to 8 MB, sRGB. |
| Story video | 9:16 recommended | 3 to 60 seconds, up to 100 MB, MOV or MP4. |
| Reel | 9:16 recommended | Max width 1920 px, 23 to 60 FPS, 3 seconds to 15 minutes, up to 300 MB, MOV or MP4. |
| Reel cover | 9:16 recommended | Otherwise the middle 9:16 area is used; the feed grid shows the middle 1:1 square. |
Source: Instagram Platform: IG User Media (Meta for Developers)
For feed images, the clearest official numbers are in Meta's ads guide, which describes the same feed your organic posts appear in.
| Placement | Recommended size / aspect ratio | Notes |
|---|---|---|
| Feed image | 4:5 recommended, 1440 x 1800 px | From Meta's ads guide for Facebook Feed. JPG or PNG, up to 30 MB, minimum width 600 px. |
| Story (photo) | Not specified | Photo files cannot exceed 10 MB (Page Stories documentation). |
| Story (video) | 9:16, 1080 x 1920 px recommended | Minimum 540 x 960 px. |
| Reel | 9:16, 1080 x 1920 px recommended | Minimum 540 x 960 px, 24 to 60 FPS, 3 to 90 seconds, MP4 recommended. A reel published as a Page story is capped at 60 seconds. |
| Page profile picture | 320 x 320 px for best quality | Displayed at 176 x 176 px on computers and 196 x 196 px on smartphones, cropped into a circle. |
| Page cover photo | 851 x 315 px (sRGB JPG under 100 KB loads fastest) | Minimum 400 x 150 px. On mobile the profile picture overlaps the cover by about 40 px. PNG gives better results for logos and text. |
Sources: Meta ads guide: Facebook Feed image, Page Stories API (Meta for Developers), Reels publishing guide (Meta for Developers), Facebook Help Center: Page profile picture and cover photo
TikTok
TikTok's developer docs list hard limits for posted videos and photos; its ads help recommends vertical 9:16.
| Placement | Recommended size / aspect ratio | Notes |
|---|---|---|
| Video | 9:16 vertical recommended (ads help) | Picture size 360 to 4096 px on each side, 23 to 60 FPS, up to 4 GB. MP4 with H.264 recommended. Ads help lists a 540 x 960 px minimum for vertical in-feed video. |
| Photo post (single or carousel) | Up to 1080p | JPEG or WebP, up to 20 MB per image (posting API limits). |
Sources: TikTok for Developers: Content Posting API media transfer guide, TikTok Ads Help: In-Feed Ads specs
We did not find an official recommended pixel size or aspect ratio for organic LinkedIn image posts, so those rows show only the limits.
| Placement | Recommended size / aspect ratio | Notes |
|---|---|---|
| Image post | Up to 36 megapixels | GIF, JPEG, PNG and WEBP on desktop, iOS and Android. File size cannot exceed 100 MB. |
| Document post | Up to 300 pages or one million words | PDF, PPT, PPTX, DOC, DOCX. File size cannot exceed 100 MB. |
| Video post | Not specified | MP4 and MOV on all platforms. File size cannot exceed 100 MB. |
| Company Page logo | 400 x 400 px recommended | Minimum 268 x 268 px. PNG or JPEG, up to 3 MB. |
| Company Page cover | 1512 x 256 px | Same size is listed as minimum and recommended. PNG or JPEG, up to 3 MB. |
Sources: LinkedIn Help: Media file types supported on LinkedIn, LinkedIn Help: Image specifications for LinkedIn Pages
YouTube
| Placement | Recommended size / aspect ratio | Notes |
|---|---|---|
| Short | Square or vertical | Up to 3 minutes. |
| Video thumbnail | 16:9, 3840 x 2160 px recommended | Minimum width 640 px. JPG or PNG. Up to 50 MB on desktop, 2 MB from mobile. |
| Shorts thumbnail | 9:16, 2160 x 3840 px recommended | Minimum height 640 px. |
| Channel banner | 16:9, 2560 x 1440 px recommended | Minimum 2048 x 1152 px. Keep text and logos in the 1235 x 338 px safe area. Up to 6 MB. |
| Profile picture | Renders at 98 x 98 px | JPG, GIF, BMP or PNG (no animated GIFs), up to 15 MB. |
Sources: YouTube Help: Upload YouTube Shorts, YouTube Help: Add video thumbnails, YouTube Help: Manage your channel branding
Pinterest warns that images with other ratios may be cut off in the feed.
| Placement | Recommended size / aspect ratio | Notes |
|---|---|---|
| Image pin | 2:3, 1000 x 1500 px | PNG or JPEG. Pinterest's product specs (written for ads) list up to 20 MB on desktop and 32 MB in the app. |
| Video pin | 1:1 or vertical (2:3, 4:5 or 9:16) recommended | From the product specs for video ads: MP4, MOV or M4V, 4 seconds to 15 minutes, up to 2 GB. |
Sources: Pinterest Business: Creative best practices, Pinterest Help: Pinterest product specs
Google Business Profile
Google asks that photos look real: in focus, well lit, without heavy filters.
| Placement | Recommended size / aspect ratio | Notes |
|---|---|---|
| Photo | 720 x 720 px recommended | Minimum 250 x 250 px. JPG or PNG, 10 KB to 5 MB. |
| Video | 720p or higher | Up to 30 seconds, up to 75 MB. |
Google describes the cover photo and logo but does not publish pixel sizes for them on this page. Source: Google Business Profile Help: Photo and video guidelines
Threads
| Placement | Recommended size / aspect ratio | Notes |
|---|---|---|
| Image | Aspect ratio up to 10:1 | Width 320 to 1440 px (scaled if outside). JPEG or PNG, up to 8 MB. |
| Video | 9:16 recommended | Max width 1920 px, 23 to 60 FPS, up to 5 minutes, up to 1 GB, MOV or MP4. |
Source: Threads API overview (Meta for Developers)
X
We did not find an official recommended pixel size for still images on X.
| Placement | Recommended size / aspect ratio | Notes |
|---|---|---|
| Image | Not specified | JPG, PNG, GIF or WEBP, up to 5 MB per image (animated GIF up to 15 MB). Up to 4 photos per post. |
| Video | 16:9 or 1:1 recommended (1280 x 720, 720 x 1280 or 720 x 720 px) | Aspect ratio must be between 1:3 and 3:1. 60 FPS or less. Up to 20 minutes and 8 GB by default (longer for Premium accounts). |
Source: X API docs: Media best practices
Safe zones and practical tips
- Keep text away from the edges. In Stories, Reels and Shorts the app draws your name, buttons and the caption over the top and bottom of the screen. Put headlines and prices in the middle of the frame.
- Design for the crop. A Reel cover is shown as a square on the Instagram grid, and YouTube banners are cropped differently on TV, desktop and phone. Keep the important part in the center.
- One design, several shapes. A 4:5 portrait works for Instagram and Facebook feeds; a 9:16 version covers Stories, Reels, TikTok and Shorts; a 2:3 version suits Pinterest. Make the vertical version first, then adapt.
- Use PNG for logos and text. Facebook's own help page recommends it for profile and cover images with logos or text.
How Moonya helps
Moonya creates carousels, single image posts, Stories and Reels in your brand colors and fonts. Instagram feed images are kept within Instagram's supported aspect range, and taller designs such as 9:16 go out as Stories (Stories publish to Instagram and Facebook only). Pinterest and Google Business take one image per post, so Moonya sends a single image there. YouTube accepts video only, so Moonya can turn your slides into an MP4. TikTok accepts photo carousels as well as video.
Every post waits for your approval, so you can check it first. Plans start with a 7-day trial for $1; see pricing.
Keep reading
Sizes are only half the job. Plan what goes into each slot with our content calendar guide and the free calendar template, write openers that stop the scroll with Reels hooks, and look up any unfamiliar term in the social media glossary.
By industry: see how this works for beauty salons, restaurants and cafes, dental clinics and gyms and trainers, or browse all industry playbooks.
FAQ
What is the best image size for an Instagram post in 2026?
Instagram's developer documentation accepts feed images with an aspect ratio between 4:5 and 1.91:1 and a width between 320 and 1440 pixels. A 4:5 portrait takes the most space in the feed. Taller images such as 9:16 belong in Stories or Reels.
Can I use one image size for every network?
Not really. Feeds favour 4:5, full-screen formats (Stories, Reels, TikTok, Shorts) use 9:16, and Pinterest recommends 2:3. Most businesses make one vertical version and one 4:5 or 2:3 version of each design.
What size should a YouTube thumbnail be?
YouTube Help recommends 3840 x 2160 pixels at 16:9 for video thumbnails, with a minimum width of 640 pixels. For Shorts thumbnails it recommends 2160 x 3840 pixels at 9:16.
What image size does Google Business Profile recommend?
Google recommends 720 x 720 pixels, with a minimum of 250 x 250 pixels, in JPG or PNG between 10 KB and 5 MB.
Why are some placements missing from this guide?
We only include numbers published on the networks' own help or developer pages. Where we could not find an official figure, such as a recommended pixel size for LinkedIn or X image posts, we left the row out instead of copying an unofficial number.
Sources
- Meta for Developers: Instagram IG User Media (feed, carousel, Stories, Reels specs) (checked October 29, 2026)
- Meta ads guide: Facebook Feed image specs (checked October 29, 2026)
- Meta for Developers: Page Stories API (checked October 29, 2026)
- Meta for Developers: Reels publishing guide (checked October 29, 2026)
- Facebook Help Center: Page profile picture and cover photo sizes (checked October 29, 2026)
- TikTok for Developers: Content Posting API media transfer guide (checked October 29, 2026)
- TikTok Ads Help: In-Feed Ads specs (checked October 29, 2026)
- LinkedIn Help: Media file types supported on LinkedIn (checked October 29, 2026)
- LinkedIn Help: Image specifications for LinkedIn Pages (checked October 29, 2026)
- YouTube Help: Upload YouTube Shorts (checked October 29, 2026)
- YouTube Help: Add video thumbnails (checked October 29, 2026)
- YouTube Help: Manage your channel branding (checked October 29, 2026)
- Pinterest Business: Creative best practices (checked October 29, 2026)
- Pinterest Help: Pinterest product specs (checked October 29, 2026)
- Google Business Profile Help: Photo and video guidelines (checked October 29, 2026)
- Meta for Developers: Threads API overview (checked October 29, 2026)
- X API docs: Media best practices (checked October 29, 2026)