- Keep every client separate: own brand settings, own calendar, own networks, own DM keywords.
- Use recurring post automations per client, and spend your time on review and strategy, not first drafts.
- Give each client an industry-specific keyword plan (BOOK, MENU, CONSULT, VALUE).
- Keep approval in the loop so nothing goes out that a client would not sign off on.
- Moonya Agency: 10 workspaces, 30 channels, up to 1,000 DM automations and one AI assistant connection for all client brands.
Why social media matters for agencies
The math of a small agency is simple: revenue grows with the number of clients, but time does not. Writing, designing and scheduling every post by hand for ten brands is where the hours go.
The agencies that scale keep a clear system: one workspace per client, a weekly content rhythm per client, and a review step where a person checks everything before it publishes.
What to post: 11 ideas
Use these as a menu, not a checklist. Pick a few that fit, repeat the ones that get comments and saves, and drop the rest.
Content to plan for every client
- Educational carousel. One per week per client, on a question their customers ask.
- Offer or service post. What the client sells, with a keyword for the DM.
- Proof post. A review or case story, shared with the client's customer's permission.
- Behind the scenes Reel. From the client's own photos and clips.
- Stories. Availability, reminders and polls, two or three times a week.
Agency-level content
- Your own case studies. What you changed for a client and why, with the client's permission.
- Industry tip series. Tips for the industries you serve, which double as lead magnets.
- Audit offer. “Comment AUDIT for a free review of your profile.”
Operating habits
- Monthly planning call. Topics, offers and dates for the next month per client.
- Weekly review block. One fixed slot to review and approve drafts for all clients.
- Monthly report. What was published, what got comments and DMs, what to change.
Comment-to-DM keywords per client type
A comment-to-DM automation sends a private message when someone comments a keyword. Ask for the keyword on the post and in the caption, keep one keyword per offer, and send what you promised.
| Keyword | Post that asks for it | What the DM sends |
|---|---|---|
| AUDIT | Your agency's own post | Link to book a free profile review call |
| BOOK / PRICE | Salon or clinic clients | Booking link and price list |
| MENU / TABLE | Restaurant clients | Menu and reservation link |
| VALUE / LISTING | Real estate clients | Valuation form and listing details |
Meta's rule: a private reply goes only to the person who commented, once, within 7 days of the comment (Meta: Private Replies). The full setup is in our comment-to-DM guide.
How Moonya runs it for an agency
Moonya is a social media autopilot for small businesses and the agencies that serve them. It does the first draft of the work, and you stay in charge of what gets published.
- It learns each client brand from the website. Paste the website and the Brand Brain picks up the services, offer, audience, voice and brand colors. You can correct or add anything. Every client gets its own workspace with its own Brain.
- It prepares posts on a schedule. Post automations create carousels (3 to 10 slides), single image posts, Stories and short videos in the brand colors and fonts, in the language you post in. You can upload your own photos and videos to the Gallery and use them too.
- You approve. By default nothing is published until you approve it. Approve, edit or skip each draft on your computer or phone.
- It publishes. Approved posts go out to the networks you connect: Instagram, Facebook, LinkedIn, TikTok, Threads, YouTube, Pinterest, Google Business, and X as a paid add-on.
- DMs answer the keyword. Comment-to-DM automations for Instagram and Facebook send the link when someone comments your keyword. Starter includes 1, Pro 10 and Agency up to 1,000.
Video without a film crew. Moonya makes Reels from your own photos or clips with a voiceover, from AI images or from ready-made footage, adds captions to a video you recorded, and can create an AI presenter who talks to the camera, animated explainer videos and animated ads. You see the script and the credit price before anything renders. Some video formats unlock once the trial ends and the plan is paid. Agencies can use every video format across clients: Reels from client photos and clips, AI presenter videos, animated explainers and animated ads.
Agency plan: $199 per month with 12,000 AI credits, 10 workspaces, 30 social channels, up to 100 post automations per workspace, up to 1,000 DM automations, up to 5 videos rendering at once and one AI assistant connection for all client brands, so you can work across clients from ChatGPT or Claude. Smaller teams can start on Pro: 3 workspaces and 15 channels for $79. Both start with a 7-day trial for $1. See the pricing page.
Rules and cautions
This is general guidance, not legal advice. Rules differ by country, so check with your professional body or a local advisor when in doubt.
- Client approval. Agree with each client who approves posts and how fast. Keep the approval step on for clients in regulated fields like health, finance and real estate.
- Account access. Connect client accounts through official logins, not shared passwords. When a client leaves, disconnect their networks.
- Claims and disclosures. Each client's industry has its own rules (health claims, fair housing, alcohol, earnings). Paid partnerships and sponsored posts need clear disclosure.
- Data and DMs. Comment-to-DM automations reply on the client's behalf. Make sure the client knows what is sent and who reads the replies.
Keep reading
Go deeper with how to manage your Instagram and Facebook from ChatGPT or Claude, social media manager vs AI tool: what a small business really pays and how to get clients from Instagram comments: comment-to-DM for small businesses. Comparing tools? See Moonya vs Vista Social, Moonya vs Hootsuite and Moonya vs Planable.
FAQ
How many client brands can I manage in Moonya?
The Agency plan includes 10 workspaces and 30 social channels. Pro includes 3 workspaces and 15 channels. Each client brand gets its own workspace.
Does each client have its own brand voice?
Yes. Each workspace has its own Brand Brain, learned from that client's website, with its own voice, offer, audience and brand colors.
Can I use Moonya for all clients from ChatGPT or Claude?
Yes. The Agency plan includes one AI assistant connection for all client brands, so you can review, approve and schedule across clients from ChatGPT, Claude and other MCP clients.
How many DM automations does the Agency plan include?
Up to 1,000 DM automations, plus up to 100 post automations per workspace and up to 5 videos rendering at once.
Is anything published without approval?
No. By default every post waits for approval. You decide whether you or the client reviews each draft before it goes out.
How much is the Agency plan?
$199 per month or $1,990 per year, with 12,000 AI credits per month. It starts with a 7-day trial for $1.