- Teach one idea per post. Frameworks, checklists and clear opinions show expertise better than motivation quotes.
- Carousels for frameworks, Reels for one tip at a time, LinkedIn for longer thoughts.
- Keywords like GUIDE and CALL send a free resource or a discovery call link in a DM.
- Do not promise income or results. Share real client stories only with permission and context.
- Moonya writes from your website and offer, and you approve every post before it goes out.
Why social media matters for coaches and consultants
For a coach or consultant, the product is invisible until someone experiences it. Good content lets people experience a small piece of it: a framework that clears up a problem, a question that changes how they see their situation.
When people have learned from you for a few weeks, a discovery call feels like the natural next step instead of a sales pitch.
What to post: 12 ideas
Use these as a menu, not a checklist. Pick a few that fit, repeat the ones that get comments and saves, and drop the rest.
Carousels
- Your framework. Your method in five steps, one slide per step.
- Mistakes I see. Five common mistakes your clients make before working with you.
- Checklist. “Is your business ready to hire?” or “Ready for a career change?” with yes or no questions.
- Before you hire a coach. What to ask any coach, including you.
- Case story. A client's situation, what you did together and what changed, shared with permission.
Short Reels and video
- One tip, 30 seconds. A single, specific piece of advice.
- Answering a question. A question from a client or a DM, answered in general terms.
- Opinion. Something you disagree with in your field, and why.
- How a session works. What happens in a first session.
Stories and LinkedIn
- Q&A box. Collect questions for next week's content.
- Longer LinkedIn post. A story from your work and the lesson in it.
- Spots open. How many client spots you have this month and how to apply.
Comment-to-DM keywords
A comment-to-DM automation sends a private message when someone comments a keyword. Ask for the keyword on the post and in the caption, keep one keyword per offer, and send what you promised.
| Keyword | Post that asks for it | What the DM sends |
|---|---|---|
| GUIDE | A framework carousel | A free PDF guide or worksheet |
| CALL | A post about how you work with clients | Link to book a discovery call |
| CHECKLIST | A checklist carousel | The full checklist as a download |
| WORKSHOP | A post about a webinar or workshop | Registration page and date |
Meta's rule: a private reply goes only to the person who commented, once, within 7 days of the comment (Meta: Private Replies). The full setup is in our comment-to-DM guide.
How Moonya runs it
Moonya is a social media autopilot for small businesses. It does the first draft of the work, and you stay in charge of what gets published.
- It learns your practice from the website. Paste the website and the Brand Brain picks up the services, offer, audience, voice and brand colors. You can correct or add anything.
- It prepares posts on a schedule. Post automations create carousels (3 to 10 slides), single image posts, Stories and short videos in the brand colors and fonts, in the language you post in. You can upload your own photos and videos to the Gallery and use them too.
- You approve. By default nothing is published until you approve it. Approve, edit or skip each draft on your computer or phone.
- It publishes. Approved posts go out to the networks you connect: Instagram, Facebook, LinkedIn, TikTok, Threads, YouTube, Pinterest, Google Business, and X as a paid add-on.
- DMs answer the keyword. Comment-to-DM automations for Instagram and Facebook send the link when someone comments your keyword. Starter includes 1, Pro 10 and Agency up to 1,000.
Video without a film crew. Moonya makes Reels from your own photos or clips with a voiceover, from AI images or from ready-made footage, adds captions to a video you recorded, and can create an AI presenter who talks to the camera, animated explainer videos and animated ads. You see the script and the credit price before anything renders. Some video formats unlock once the trial ends and the plan is paid. Coaches often use an AI presenter or animated explainer for one-tip videos, and captions on their own clips when they record themselves.
Plans: Starter $29, Pro $79 and Agency $199 per month, each with a 7-day trial for $1. See the pricing page.
Rules and cautions
This is general guidance, not legal advice. Rules differ by country, so check with your professional body or a local advisor when in doubt.
- No income or result guarantees. Avoid “6 figures in 90 days” style claims. In the US, the FTC treats earnings claims and testimonials seriously and expects them to reflect typical results (FTC Endorsement Guides FAQ).
- Client stories need permission. Share a client story only with their consent, and anonymize details if they prefer.
- Stay in your lane. If you coach on health, money or mental wellbeing, be clear that coaching is not medical, legal or financial advice where that applies.
- Free resources must be real. If the DM promises a guide, send a useful guide, not a sales page.
Keep reading
Go deeper with how to write Instagram captions that get comments (with templates), how to manage your Instagram and Facebook from ChatGPT or Claude and how often should a small business post on Instagram in 2026. Comparing tools? See Moonya vs FeedHive and Moonya vs Ocoya.
FAQ
What should a coach post on social media?
One clear idea per post: frameworks, checklists, common mistakes, opinions and client stories shared with permission. Teaching builds more trust than motivational quotes.
Which networks should a consultant use?
Usually Instagram plus LinkedIn for professional services, and YouTube or TikTok if you like video. It is better to be consistent on two networks than absent on five.
How do coaches get discovery calls from Instagram?
Offer a free resource with a keyword (GUIDE, CHECKLIST) and a separate keyword for calls (CALL). A comment-to-DM automation sends the link, and you follow up in the conversation.
Can I share client results?
Yes, with the client's permission and with honest context. Avoid presenting the best result as typical, and do not promise income or specific outcomes.
Can I run Moonya from ChatGPT or Claude?
Yes. With the MCP connector you can ask for posts, review drafts, approve and schedule from ChatGPT, Claude and other MCP clients.
How much does Moonya cost?
Starter is $29 per month, Pro $79 and Agency $199, each with a 7-day trial for $1. You can cancel anytime.