- Education first: what a treatment is, who it is for, what recovery looks like and who performs it.
- Show your practitioners and their qualifications. Trust in the person matters most.
- A keyword like CONSULT sends a consultation booking link instead of a sales pitch.
- Never promise results. Before and after photos only with consent and where your rules allow them.
- Moonya keeps every draft waiting for your approval, so a clinician can check claims before publishing.
Why social media matters for med spas and aesthetic clinics
A med spa sells trust as much as treatments. People want to know the clinic is safe, the practitioners are qualified and they will be told the truth about results and risks.
Content that explains, reassures and invites a consultation does that job. Content that promises a new face in one session does the opposite, and it can also break advertising rules.
What to post: 12 ideas
Use these as a menu, not a checklist. Pick a few that fit, repeat the ones that get comments and saves, and drop the rest.
Educational carousels
- Treatment explained. What it is, how long it takes, downtime and how long effects usually last, in general terms.
- Is it right for me?. Who a treatment is usually suited for and who should ask a doctor first.
- Your consultation. What happens, what you will be asked, and that there is no obligation to book.
- Aftercare guide. Do's and don'ts for the days after a treatment.
- Skincare basics. Sunscreen, routine order, what to avoid before a treatment.
Short Reels
- Meet the practitioner. Name, qualifications and what they focus on.
- Clinic walkthrough. Reception, treatment room, hygiene standards.
- Myth of the week. A common misconception, answered calmly.
- Answering a DM question. A real (anonymous) question answered in general terms.
Stories
- Consultation slots. Open dates with the booking link.
- Q&A box. Collect questions for next week's posts.
- Product of the week. A skincare product you stock and what it is for.
Comment-to-DM keywords
A comment-to-DM automation sends a private message when someone comments a keyword. Ask for the keyword on the post and in the caption, keep one keyword per offer, and send what you promised.
| Keyword | Post that asks for it | What the DM sends |
|---|---|---|
| CONSULT | Any treatment education post | Consultation booking link and what to expect |
| SKIN | A skincare routine post | A skincare guide and a link to book a skin assessment |
| PRICE | A treatment overview carousel | “From” prices and why a consultation sets the final plan |
| AFTERCARE | A post about recovery | The aftercare sheet for that treatment |
Meta's rule: a private reply goes only to the person who commented, once, within 7 days of the comment (Meta: Private Replies). The full setup is in our comment-to-DM guide.
How Moonya runs it
Moonya is a social media autopilot for small businesses. It does the first draft of the work, and you stay in charge of what gets published.
- It learns your clinic from the website. Paste the website and the Brand Brain picks up the services, offer, audience, voice and brand colors. You can correct or add anything.
- It prepares posts on a schedule. Post automations create carousels (3 to 10 slides), single image posts, Stories and short videos in the brand colors and fonts, in the language you post in. You can upload your own photos and videos to the Gallery and use them too.
- You approve. By default nothing is published until you approve it. Approve, edit or skip each draft on your computer or phone.
- It publishes. Approved posts go out to the networks you connect: Instagram, Facebook, LinkedIn, TikTok, Threads, YouTube, Pinterest, Google Business, and X as a paid add-on.
- DMs answer the keyword. Comment-to-DM automations for Instagram and Facebook send the link when someone comments your keyword. Starter includes 1, Pro 10 and Agency up to 1,000.
Video without a film crew. Moonya makes Reels from your own photos or clips with a voiceover, from AI images or from ready-made footage, adds captions to a video you recorded, and can create an AI presenter who talks to the camera, animated explainer videos and animated ads. You see the script and the credit price before anything renders. Some video formats unlock once the trial ends and the plan is paid. Aesthetic clinics often use an animated explainer or an AI presenter for treatment education, and their own clinic photos for trust-building Reels.
Plans: Starter $29, Pro $79 and Agency $199 per month, each with a 7-day trial for $1. See the pricing page.
Rules and cautions
This is general guidance, not legal advice. Rules differ by country, so check with your professional body or a local advisor when in doubt.
- No promised or exaggerated results. Avoid “guaranteed”, “permanent”, “no risk” or “look 10 years younger”. Explain that results vary and that a consultation decides what is suitable.
- Before and after photos. Use them only with written consent, without filters or edits, with similar lighting and angles, and only if your local rules allow them. Some regulators restrict or ban them in ads.
- Prescription-only treatments. In some countries, certain injectable treatments are prescription-only medicines that cannot be promoted to the public by name. Check what your medical regulator and advertising authority allow before naming them.
- Who performs the treatment. Be clear about practitioners' qualifications, and do not suggest that anyone can perform medical procedures.
- Testimonials. Real reviews only, shared with permission. In the US, the FTC expects endorsements to reflect what people can generally expect (FTC Endorsement Guides FAQ).
Keep reading
Go deeper with how to get clients from Instagram comments: comment-to-DM for small businesses, how to write Instagram captions that get comments (with templates) and how to make Instagram Reels without filming yourself. Comparing tools? See Moonya vs ManyChat and Moonya vs Planable.
FAQ
What should a med spa post on Instagram?
Treatment education, practitioner introductions, aftercare tips, clinic tours and consultation slots. Content that explains and reassures builds more trust than promotional claims.
Can a med spa post before and after photos?
Only with written patient consent, without edits, and where your local rules allow them. Some regulators restrict them in advertising, so check first.
What words should aesthetic clinics avoid in posts?
Promises such as guaranteed, permanent, risk-free or painless, and exact claims about how much younger someone will look. Say that results vary and a consultation decides what is suitable.
What is a good comment-to-DM keyword for an aesthetic clinic?
CONSULT is the safest choice, because it leads to a consultation instead of a sale. SKIN or AFTERCARE work well for educational posts.
Can a clinician check posts before they go out?
Yes. In Moonya every draft waits for approval by default, so someone qualified can check every claim and edit or skip a post.
Which Moonya plan fits an aesthetic clinic?
One clinic usually fits Starter ($29 per month) or Pro ($79, with 10 DM automations). Clinics with several locations can use Pro (3 workspaces) or Agency (10). Every plan starts with a 7-day trial for $1.